Unified inbox for GTM teams
Your GTM team is having hundreds of conversations. Cold makes sure the whole team can see what matters.
GTM teams have a coordination problem that no CRM has ever fully solved. The AE had a great call and mentioned it in Slack. The SDR followed up on LinkedIn. The founder sent a personal email. The champion replied on WhatsApp. None of it is in the CRM. None of the team knows what the others said. And the deal stalls because nobody had the full picture.
Cold gives GTM teams one unified inbox across Gmail, LinkedIn, WhatsApp, and Slack — with shared visibility, relationship scoring, and automatic CRM sync. Every conversation is visible. Every relationship is tracked. Every team member knows exactly where each deal stands.
The GTM team coordination problem:
CRMs were built to store what happened after the conversation. Cold is built for the conversation itself. When every rep is working across four channels simultaneously, the gap between what's actually happening in deals and what's logged in the CRM grows every day. Deals look healthy in Salesforce while the champion has gone quiet on WhatsApp. Leads look cold in HubSpot while the SDR is deep in a LinkedIn thread.
Cold closes that gap. Not by making reps log more. By reading the conversations directly and keeping the team's view of every relationship accurate in real time.
What GTM teams use Cold for:
Shared visibility across every active deal conversation — regardless of channel
Collision detection so two reps never reach out to the same contact simultaneously
Relationship strength scoring so the team knows which deals need attention today
AI-drafted replies informed by the full cross-channel conversation history across the whole team
Automatic CRM sync so Attio, HubSpot, or Salesforce stays current without manual entry
Pre-meeting briefings so every rep walks in knowing the full relationship history
How it works:
Cold connects every GTM team member's Gmail, LinkedIn, WhatsApp, and Slack into one unified workspace. Conversations are attributed to contacts and deals automatically. The team sees relationship health across the whole pipeline — who's warm, who's cooling, who hasn't been touched in two weeks. AI drafts replies in each rep's voice, informed by their conversation history and the wider team context. Everything syncs to the CRM in the background.
The result is a GTM team that moves like it has a chief of staff for every inbox.
Frequently Asked Questions
How does Cold handle privacy between team members? Team members see shared contact and deal context. Personal conversations unrelated to active deals remain private.
Does Cold work with our existing CRM? Yes. Cold syncs automatically to Attio, HubSpot, and Salesforce — it sits on top of your CRM, not instead of it.
What is collision detection? Cold alerts team members when a contact is already in an active conversation with a colleague — preventing double outreach and protecting the relationship.
Can Cold tell us which deals are at risk? Yes. Cold's relationship strength scoring flags deals where conversations have gone quiet — before the CRM shows any signal of a problem.
Is Cold built for large GTM teams or early-stage teams? Both. Early-stage GTM teams use Cold to stay coordinated without heavy CRM overhead. Larger teams use Cold to close the gap between what's in the CRM and what's actually happening in deals.
How is Cold different from a sales engagement platform? Sales engagement platforms automate outbound sequences. Cold manages the active relationships that sequences create — the warm conversations, the live deals, the relationships that require a human touch.
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