For generations, work was measured by effort, by hours toiled, and tasks checked off.
Completeness quantified by the sweat on the brow and the calluses on the palm.
Simpler days. Focus on one thing at a time. The farmer tends the field, the artisan shapes their creation. Tools were few, but they served a distinct purpose — extensions of one's self.
Fast forward yourself to the present. To this age of software. A time when we were promised that work would become easier, faster, more productive.
And yet, what do we find? Our days now filled to the brim—not with meaningful tasks, but with a maze of apps, dashboards, and notifications.
We built tools to manage our work. We built other tools to manage those tools. On top, we stacked a fleet of automations to manage the tools that managed our other tools...
Yet, for all of this progress, something got lost. We traded simplicity for complexity. The craft became clutter. We found ourselves working longer, juggling more, and accomplishing less. The promise of productivity became the burden of busyness.
We have this crazy idea … that we are at our most powerful when the noise fades. When the clutter of busy work is stripped away. What’s left is the clarity and freedom to pursue the goal.
Software should clear the path, not crowd it. It should give us back our time, our focus, our flow. It’s time to reclaim work as it was meant to be—focused, purposeful, and human. That’s the world we’re building: where technology serves the work, not the other way around.
Cold takes the signals from all of your tools and simplifies your work down to the most simple atom unit: tasks. One at a time, with full context, in one place — a true extension of you.
We don't use AI to replace your intuition, but to augment it, to give you more moments of clarity, and fewer of noise.
Our North Star is to give you back the hours in your day—to help you meet your targets while still having time for what truly matters.
It’s about delighting your customers and still catching up with friends, making your boss proud of your efficiency without burning out. We want you to work smarter, so you can hear, “You’ve nailed it today. Take the rest of the day for yourself.”
And that, ladies and gentleman, is Cold.
An evolution in the way you work.
