ColdSeed round / Product & investment thesis
01 / The thesisCold · Seed
Cold / Seed round

Turn your network
into revenue.

Cold turns your team’s conversations and relationships into shared context, clear priorities, and action.

New inbound2
RidgeWorking
CCharlie

Team rollout requested

$90k4 people1d
Haven ML
DDara

Founder introduction received

$32k3 people2d
Qualifying2
Aperture
SSarah

Comparing workflows for a pilot

$72k5 people1d
Meridian
JJamie

Security review in progress

$48k2 people2d
Meeting scheduled2
VellumWorking
DDara

Technical walkthrough confirmed

$56k8 people1d
Orbit ML
CCharlie

Procurement joins the next call

$110k9 people2d
Public working deck · Business figures awaiting confirmation01 — 10
02 / ProblemCold · Seed

Relationships move revenue. Context gets left behind.

A conversation starts in one tool. The decision happens in another. Someone has to connect the dots.

01

Scattered conversations

Email, DMs, meetings, and CRM records each hold a fragment.

02

Incomplete memory

The team reconstructs who knows whom, what changed, and what was promised.

03

Missed next steps

Follow-ups, introductions, and deal risks depend on someone remembering.

The cost isn’t another tab. It’s the opportunity that never moves forward.
Cold / Turn relationships into outcomes.02 — 10
03 / Why nowCold · Seed

The next interface is the next action.

Our thesis: AI becomes useful at work when it understands relationships—not just the message in front of it.

RECORD

What happened?

Contacts, notes, and activity logs.

UNDERSTAND

What matters?

Shared history, buying intent, and team context.

ACT

What’s next?

A prepared follow-up, a meeting brief, or a deal intervention.

Investment thesis—not a market-size claim. Cold’s opportunity is to connect context and execution in one workflow.
Cold / Turn relationships into outcomes.03 — 10
04 / ProductCold · Seed

One workspace. From context to action.

Connect your existing tools. Ask across your network. Move work forward without rebuilding the story.

Open full interactive demo ↗
Interactive product demonstration. All people, relationship signals, and deal values shown are illustrative—not customer or traction evidence.
Cold / Turn relationships into outcomes.04 — 10
05 / NetworkCold · Seed

A shared memory for your whole network.

People and companies become a connected operating context for the entire team.

01

Know the relationship

Bring conversations and activity together around the person and company.

02

Find the warm path

Surface team connections and relevant relationship signals.

03

Keep the context

Carry the history into the next meeting, message, or deal.

People Filter
NameCompanySignal
SCSarah ChenApertureReply received
JPJames PetersRidgeWarm introduction
MPMaya PatelMeridianMeeting scheduled
AMAlex MorganHaven MLNew connection
EDEmily DavisVellumProposal requested
DLDaniel LeeOrbit MLTeam connection
Illustrative product data
Cold / Turn relationships into outcomes.05 — 10
06 / ExecutionCold · Seed

Don’t just track the pipeline. Move it forward.

Pipelines reveal where attention is needed. Pulse and agents prepare the work that comes next.

New inbound2
RidgeWorking
CCharlie

Team rollout requested

$90k4 people1d
Haven ML
DDara

Founder introduction received

$32k3 people2d
Qualifying2
Aperture
SSarah

Comparing workflows for a pilot

$72k5 people1d
Meridian
JJamie

Security review in progress

$48k2 people2d
Meeting scheduled2
VellumWorking
DDara

Technical walkthrough confirmed

$56k8 people1d
Orbit ML
CCharlie

Procurement joins the next call

$110k9 people2d
Illustrative deal values—not revenue or customer claims
MeridianFollow-up ready
Draft generated · awaiting your approval

Hi Maya,

Great speaking today. I’ve attached the security answers we discussed.

Could you introduce us to your procurement lead so we can agree the next step for the rollout?

Review draft ↗
Cold / Turn relationships into outcomes.06 — 10
07 / MarketCold · Seed

Start with founder-led revenue. Expand with the team.

Proposed initial wedge: relationship-led B2B teams whose revenue lives across inboxes, meetings, and warm introductions.

LAND

Founder & early sales

Start with a painful weekly job: staying on top of conversations and follow-ups.

EXPAND

Shared team context

Bring colleagues into the same network, pipelines, and action queue.

DEEPEN

More relationship workflows

Extend into partnerships, fundraising, and other relationship-led work.

BUSINESS MODEL · TO CONFIRM

Recurring software revenue

Package team access and agent usage around repeated workflow value.

MARKET SIZING · TO ADD

Target teams × validated annual spend.
Add sourced market estimates and approved pricing.

Cold / Turn relationships into outcomes.07 — 10
08 / EvidenceCold · Seed

Prove the habit. Then prove the economics.

The evidence that should anchor this round: repeat usage, paid adoption, and a measurable customer outcome.

Paid adoption
To confirm

Add verified customers & MRR

Retention
To confirm

Add cohort retention & weekly usage

Growth
To confirm

Add dated revenue or customer trend

Customer impact
To confirm

Add a permissioned case study

These are explicitly unfilled evidence slots. No traction, revenue, retention, growth, or customer-result figures have been supplied for this deck.
Cold / Turn relationships into outcomes.08 — 10
09 / AdvantageCold · Seed

Win on context. Earn the right to act.

Our differentiation thesis is the connection between network memory and useful execution.

01

Relationship context

People, companies, conversations, and opportunities belong in one connected model.

02

Workflow-level utility

Turn that context into a brief, a follow-up, or a recommended deal action.

03

Human control

Make review and approval explicit when a draft becomes an external action.

THE TEAM · TO COMPLETE

Why this team?

Add founder names, roles, relevant operating experience, and the specific insight behind Cold.

Founder profilesTo add
Founder–market fitTo add
Evidence of executionTo add
Team credentials and competitive claims require verification before investor circulation.
Cold / Turn relationships into outcomes.09 — 10
10 / The roundCold · Seed

Make every relationship a path to progress.

Seed round

Build the action layer
for your team’s network.

Capital should turn the product thesis into repeatable customer value and a repeatable path to revenue.

RAISE AMOUNTTo confirmRunway, allocation, and milestones to be finalised.
PROPOSED USE OF FUNDS
01

Product

Deepen context quality, integrations, and agent reliability.

02

Customer proof

Establish repeat usage and documented customer outcomes.

03

Go-to-market

Validate the initial customer wedge and a repeatable acquisition motion.

Explore Cold ↗Investor contact · to be added
Cold / Turn relationships into outcomes.10 — 10